Guangzhou has a bike rental, and is said to have 5000 cars. I do not know too curtilage, or too few outlets, anyway, I seldom saw rental outlets in the street. It is often in the home on the road, see a pile of queer-looking iron rack locking bicycles in Gangding overpass, without any prompting sign or notice around, no duty person, so I often on this pile of vehicle. Very mysterious, read newspapers to know, this is the original public bicycle network.
A recent report said, Guangzhou public bicycle rental business to suffer a loss, 5000 bikes for rent more than 80 days, income of only 341 yuan. I don't understand the Guangzhou public bicycle rental is how to run, but from the effects of backstepping, does not seem to be successful.
Today, the so-called "last mile", is the most city existing public transit dilemma. In Guangzhou there are a lot of people have a bicycle travel demand in the near and far, only a few bus station travel range, speed may be faster than a bus. In the increasingly serious traffic jam Guangzhou, biking is full of charm. From bikeway growing extension, to increase rental outlets, may also see the government is determined to. But from the revenue data bleak view, this work is obviously not good enough. Where is the root of the problem? From a public point of view, now the Guangzhou public bicycle rental business, is at best a "low carbon show". Just ask the people around, there are a few people think cycling is a kind of fashion? This shows that the government should first of all to promote the people idea change, or cycling are estimated to PK for a long time but drive.
The relevant departments to promote cycling enthusiasm is not high, cause you know that. There is no public income support, in today's China, want to go further, really need time. However, the government to promote bicycle travel, not only the input but can not get return. As long as the operation mode selection of properly, not the taxpayers money, the government can also be the way to earn money.
Public bicycle investment in hardware is not large, mainly concentrated in the construction and cost problem of the settlement of rental outlets. Network construction, may wish to consider the introduction of outdoor advertisers. Assuming that the set to 1000 rental outlets in the city, where each node is allowed to set up outdoor advertising, advertisers can long-term operation of the billboard business. I think, any one of the vision of the advertisers will scramble to bid for this "mobile advertising". In addition, the body of the bicycle can also advertise. If the operating properly, the Guangzhou city government not only can not spend a penny, also can bring to reap huge profits of project operation.
Now the bicycle rental business, are generally required to pay the cost of a small car before. This makes quite a lot of people flinch. London experience we can learn from. Car only needs to send a short message service center, you will receive a password lock, by this password, can in the city any car parking the car from the. In half an hour to return can be rent free, when the user reaches the distance to the destination at a car parked at the recent only once again to send text messages, we can get a lock password. After locking the vehicle system can time automatically, from a bundle of bank card automatically draw the rental fee. In this way, not only reduce the investment management of government departments, but also facilitate the rental of the public, the nature will let more people to participate in the public bicycle operation to.